Herbruck’s Poultry Farm
WordPress Website | UX Design | ui design
Ongoing
Project Overview
Love Your Eggs is a sub-brand of Herbruck’s Poultry Farm, created to connect consumers directly with the values, care, and joy behind ethical egg production.
For this project, I was provided with existing packaging design and tasked with translating that physical brand language into a digital experience. The result is a focused microsite that brings the Love Your Eggs identity to life while integrating seamlessly into Herbruck’s broader web ecosystem.
The Challenge
The Love Your Eggs site needed to:
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Stay tightly aligned with established packaging and brand guidelines
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Feel playful and engaging without sacrificing clarity or performance
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Support rich interaction on both desktop and mobile
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Integrate functional tools like a store locator
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Remain lightweight and easy to maintain
The challenge was creating a visually dynamic experience that still respected accessibility, performance, and long-term sustainability.
Outcome
The Love Your Eggs microsite transforms established packaging into a lively, interactive digital experience — one that communicates Herbruck’s mission while inviting users to engage more deeply with the brand.
This project highlights my ability to work within existing brand systems, design rich interactions responsibly, and support large organizations through long-term, trusted partnerships.
Strategy & Approach
Brand Translation
The design draws directly from the Love Your Eggs packaging — color, illustration style, and tone — expanding it into a layered digital system.
Rather than redesigning the brand, I focused on extending it: translating flat packaging elements into motion, depth, and interaction while keeping the experience intuitive and friendly.
Interaction Design
The microsite features a range of interactive elements, including:
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Complex parallax layering to create visual depth
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Sliders and tabs to organize content without overwhelming users
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Pop-up components for secondary information
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Responsive layouts that preserve interaction quality across devices
All interactions were built with performance and usability in mind, ensuring they enhance the experience rather than distract from it.
Functional Features
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Functional Features
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Store Locator to help users find Love Your Eggs products locally
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Modular content structure for easy updates and seasonal changes
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WordPress-based architecture to keep the site flexible and maintainable
The site was designed to function as a self-contained brand experience while remaining connected to Herbruck’s larger digital presence.
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Ongoing Partnership
Ongoing Partnership
In addition to designing and building the Love Your Eggs microsite, I manage and maintain all of Herbruck’s websites. This includes updates, performance monitoring, and ongoing support — ensuring brand consistency and technical stability across their entire web ecosystem.
About Herbruck’s Poultry Farm
About Herbruck’s Poultry Farm
Founded in 1958 in Ionia County, Michigan, Herbruck’s Poultry Farm is a family-run business with roots stretching back to the late 1920s. Now in its third generation of leadership, Herbruck’s is a leading egg producer known for its commitment to animal care, sustainability, and ethical farming practices.
Though the company has grown significantly, it continues to operate with the mindset of a small family farm — valuing integrity, community, and responsible stewardship above all else.