About
About Danylle
Design grounded in research, accessibility, and practical clarity.
Accessibility is not an afterthought in my process — it’s foundational. I design and develop with performance, optical usability, and assistive technologies in mind from the beginning, ensuring fast load times, readable interfaces, and code that respects screen readers and keyboard navigation. Good design, to me, is design that works for more people, in more situations, without asking them to fight it.
A Decade of Collaborating with Prominent Companies
About Danylle
Design grounded in research, accessibility, and practical clarity.
Accessibility is not an afterthought in my process — it’s foundational. I design and develop with performance, optical usability, and assistive technologies in mind from the beginning, ensuring fast load times, readable interfaces, and code that respects screen readers and keyboard navigation. Good design, to me, is design that works for more people, in more situations, without asking them to fight it.
Design grounded in research, accessibility, and practical clarity.
Independent Contracting Experience
Infinity Mind & Body Wellness
Account Manager · Designer · Developer
2025–Present
- Leveraged AI-assisted creative workflows to accelerate ideation, generate visual concepts, refine assets, and expand production capabilities.
- Presented creative concepts and design rationale to clients and leadership, building alignment and confidently guiding projects forward.
- Transformed detailed product information into approachable marketing language, visuals, and sales-support materials.
- Identified creative opportunities, design trends, and technology-driven solutions to strengthen brand expression and improve audience engagement.
Herbruck’s Poultry Ranch
Project Manager · Digital Designer · CMS Developer
2024–Present
- Created dynamic motion graphics, 2D and 3D animations, and video content that strengthened storytelling across campaigns and live experiences.
- Maintained brand integrity across diverse deliverables while introducing fresh creative approaches that elevated the visual experience.
- Partnered with Research and Development, marketing teams, and stakeholders to support innovation pipelines and bring new, market-relevant products to launch.
- Developed high-quality content, including thought leadership, technical papers, and industry-facing materials, to improve communication and support sales teams.
May’s Multimedia
Project Manager · Designer · Developer
2024–2025
- Translated product functionality and benefits into clear, compelling messaging, positioning, and branding that resonate with the audience.
- Built multichannel promotional programs that connected product stories with customer needs and commercial goals.
Professional Experience
Reagan Marketing and Design
Senior Project Coordinator
2024–2025
- Led the development and execution of strategic marketing initiatives aligned with business goals and measurable results using tools such as Google Analytics.
- Planned and executed cross-platform marketing campaigns across digital, social, trade, and event channels, optimizing performance through data, research, and brand consistency.
- Managed marketing budgets and ensured effective allocation of resources to maximize return on investment.
- Built and maintained positive relationships with external agencies, clients, and partners to enhance marketing execution and grow the community.
- Directed creative projects from initial concept through final production across digital, print, web, social, video, and event-based applications.
- Developed original visual concepts that transformed business objectives into engaging branded experiences for Fortune 500 clients.
- Guided internal and external creative talent through clear direction, thoughtful feedback, and effective delegation to deliver exceptional work.
- Balanced hands-on creative execution with leadership responsibilities, stepping in where needed to keep projects moving and exceed client expectations.
Greatland Corporation
Senior Digital Designer
2017–2019
- Supported customer engagement through trade shows, industry events, and customer visits in collaboration with sales and technical teams.
- Unified brand messaging across digital content, events, presentations, and customer-facing collateral.
- Led video projects through concept development, storyboarding, editing, motion design, and final delivery across multiple platforms.
- Designed immersive identities, environmental graphics, signage, scenic elements, and supporting collateral for live events.
- Expanded creative capabilities by tracking trends in design, culture, technology, social media, video, and emerging visual-production tools.
Teaching Experience
Adjunct Professor
Grand Valley State University
Department of Visual & Media Arts
2019–2022
Taught foundational graphic design coursework while supporting students’ professional development through hands-on instruction, mentorship, and career-focused guidance.
- Taught Introduction to Graphic Design and Professional Preparedness courses.
- Instructed students in Adobe Photoshop, Illustrator, and InDesign.
- Mentored students on portfolio development, resumes, and career readiness.
Adjunct Professor
Kendall College of Art and Design
2019–2022
Delivered studio-based instruction across visual design disciplines, guiding students through concept development, technical execution, and professional-quality portfolio work.
- Taught Color Theory, Typography, Web Design, and Digital Imaging.
- Guided students through WordPress development and portfolio website creation.
Education
Master of Fine Arts (MFA), Media Design
Full Sail University · Online
2020–2022
Advanced graduate study focused on strategic design thinking, digital media systems, and applied research across visual and interactive platforms.
- Graduated with a 3.8 GPA.
Bachelor of Fine Arts (BFA), Graphic Design
Full Sail University · Online
2018–2019
Intensive undergraduate program emphasizing visual communication, design systems, and professional practice across print and digital media.
- Graduated with Honors.
- Achieved a 3.9 GPA.
Bachelor of Science, Advertising & Graphic Design
Central Michigan University
2009–2014
Undergraduate study combining advertising strategy, graphic design fundamentals, and applied creative problem-solving.
Professional Affiliations
Grand Rapids Chapter Founder
Ladies, Wine & Design
2018–Present
Founded and led the Grand Rapids chapter of Ladies, Wine & Design, fostering an inclusive community for creative professionals through events, collaboration, and mentorship.
General Member
American Institute of Graphic Arts, Grand Rapids
2017–2020
Participated in the Grand Rapids AIGA chapter, engaging with the local design community through professional development programming and events.
General Member
American Institute of Graphic Arts, Detroit
2010–2012
Active member of the Detroit AIGA chapter, supporting professional growth and community engagement within the regional design industry.
Portfolio Showcase
Design that balances clarity, craft, and confidence.
Greatland Annual Affordable Care Act Deadline Reminder Postcards
May’s Multimedia WordPress Website
Invisalign Poster for Brush. Rise. Floss Dentist Offices
Rustic Digital Illustrations for GaryMavis.com
Grand Rapids Pride Center WordPress Website on Elementor
Infinity Mind & Body Wellness Booking WordPress Website on WPBakery
